Online marketing strategies are constantly changing. Free resources make it easy to keep up with the latest developments in the online marketing world. In this industry, it is imperative to continually seek educational opportunities to remain fresh and relevant.
Check out these 10 free resources for the latest online marketing news and education (in no particular order).
Moz launched in 2004 and offers cutting edge SEO updates. The company launched its first Pro app in 2007. Their latest launch is the Beta version of Moz Analytics. From developing strong content to analyzing its results, Moz helps you every step of the way. After nearly a decade in the industry, this is a reputable resource offering the latest developments to its community of subscribers. They offer a great beginners guide to SEO with tips that benefit everyone from newbies to seasoned online marketers. Moz Analytics and PRO subscribers also get access to the Moz Academy. Keep on top of things by checking out the latest Moz webinars. Moz primarily focuses on helping you make your site better to attract more targeted visitors.
Search Engine Land posts countless articles and informational guides about marketing, SEO and more. For example, you can instantly access the Search Engine Land Full SEO Guide without cost. Reading it is sure to help you recognize at least a few gems. Search Engine Land offers everything from the latest online marketing news to detailed how-to’s. They also have webcasts, whitepapers and host search engine marketing events around the globe. Each year they release a Buyer’s Guide to help you make educated decisions about business purchases.
Hone your skills and find out more about online marketing at ClickZ.com. The site is constantly updated with the latest news about online marketing. You can also sign up for a daily newsletter. ClickZ Intel gives you access to a variety of whitepapers from industry leaders. The ClickZ Academy helps online marketers develop their skills through e-learning and webinars as well as in-house or onsite training. They have won multiple awards including Digital Publisher of the Year in 2010 and 2013. This proves ClickZ is a trusted resource in an industry with a din of confusing voices offering advice and guidance.
B to B Online Magazine caters to online marketers with a constant flow of news and marketing updates. For marketers who like to memorialize what they read, printed versions are available. Visitors can read a variety of whitepapers on a vast number of online marketing topics. You can also plan to attend webcasts and events to learn more in real time. A job board is convenient for online marketers who are looking for a variety of search engine and marketing jobs around the country. From learning more about the industry to applying for jobs, you can do it at B to B Online.
Online media professionals have been turning to MarketingVOX for industry news since 2003. Trends and tools are available to make a notable impact on your work. Access the latest marketing research and data to know how to tailor your online marketing campaigns. Read the constantly updated news articles and subscribe to the newsletter to ensure you are in the loop with other top notch interactive marketers. MarketingVOX offers practical news about email, social media, search and mobile marketing as well as online advertising, ecommerce and web analytics.
Direct Marketing News has a section completely dedicated to online marketing that includes updated news articles. You can also subscribe to a newsletter. It is an ideal place to get a free education with links to whitepapers, e-books, essential guides and more to help fuel your career. There is a job listing page if you are currently looking for work in the online marketing industry. Reach out to learn more by attending one of the Direct Marketing scheduled events.
Turn to Marketing Sherpa for how-to publications and in-depth research about all types of marketing. Marketers find statistics and instructions to improve their results. Marketing Sherpa offers online marketers a healthy dose of inspiration to move forward through practical solutions and strategies. Find articles, videos, webinars and more to teach you how to be a strong marketing professional. Review optimization tests to find out what works and what doesn’t based on accurate statistics. Attend workshops and events to further expand your educational opportunities. Complete training to attain certification and make yourself more valuable in the industry.
Get started for free and learn more about digital marketing at the Online Marketing Institute. They have free programs and a constantly updated blog with quality suggestions for improving your online marketing efforts. You can also take it a few steps further by enrolling in training courses and getting certified. From free to paid opportunities, the Online Marketing Institute offers an array of educational choices for online marketers.
In 1995, Web Marketing Today was founded by Dr. Ralph Wilson. In 2013, the business was sold to Confluence Publishers. Web Marketing Today posts down-to-earth articles about online marketing that are easy to read and understand. The site offers webinars, tutorials and podcasts geared toward helping small businesses achieve online success. When you sign up for their free newsletter, you gain access to a free e-book offering 50 great marketing ideas you can start acting on right away.
Social media is an integral part of successful online marketing campaigns. People and businesses continue to engage in social media on a regular basis. It is an opportunity to brand your business, interact with others and announce special updates. Social Media Today provides news and education to help online marketers harness the power of social media to make it work for their campaigns. Read articles and case studies. Participate in webinars and get access to special reports. Sign up for events and social shake-ups to network with others in the industry and learn more about how social media feeds your online marketing efforts.
Image Source: © Brian Jackson – Fotolia.com
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!