Direct Mail Company Ballantine Releases Multimedia Video

Wayne, NJ (December 1, 2004) -- The Ballantine Corporation, a full-service direct mail production company established in 1966, has released a new multimedia flash video viewable at http://www.ballantine.com/benefits.html

The video outlines:

• Ballantine’s company goal
• The need for direct mail services
• Ballantine’s web-based quoting system
• The direct mail services Ballantine offers
• The clients Ballantine provides direct mail services for
• The benefits of using Ballantine for your direct mail production

“We wanted to develop another marketing medium to get our message across,” says Ryan Coté, Director of Marketing for Ballantine. “We currently use direct mail, Internet marketing and tradeshows so developing this video was something completely different for us. It was expensive and time consuming, but the applications are endless. It’s exciting.”

The video, created by a presentation company in New York City, is 3 minutes in length and utilizes a professionally written storyboard with flash animation, professional voiceover and background music.

Are multimedia flash presentations being utilized by other direct marketing companies? “I honestly don’t know,” says Ryan. “But I am confident that in this digital world, it will be an effective marketing tool. We’ll use it in connection with our other marketing mediums for a one-two punch.”

You can view the video at the following address: http://www.ballantine.com/benefits.html

About The Ballantine Corporation:

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