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Video About Lenticular Printing

We have a new video to share with you — and there’s bloopers at the end!

We recently produced a really neat 6×9 package for a University client that included a lenticular printed luggage tag. Since using lenticular printing with direct mail might be uncharted land for some of our blog readers, we decided to create a video about it.

Click play below and enjoy!

Video Transcript:

Hi, everyone. This is Ryan Cote and Matt Cote from the Ballantine Corporation here with a video for our blog. And today’s video is about lenticular printing. We recently did a package for a university client of ours. And it involved lenticular printed luggage tags.

Lenticular printing is where you move the piece like that– and we’ll zoom in, in a second, and show you– if you move the piece like that, you see different images, like motion graphics. And we put that type of printing on a luggage tag for a fundraising package for a university client. And Matt is going to talk about how lenticular printing works.

So I’ll try to explain this as simply as possible. In this case we had a three motion graphic. So that means three separate images were used. And what pre-press does is, they take really thin slices of each image and they marry them together. So you have image one, slice one, marries to image two, slice one, and then image three, slice one. And you go down until you get to the bottom of the artwork.

And then what you do is you print it on a substrate on a traditional offset press. And then you marry it to a lens. There’s many different lenses you can use. There’s different line screens you can use for the printing. It all depends on the end product and what your artwork is, how many motions you have, and so on and so forth.

So hopefully that was as simple as possible. But again, you take different slices, marry them together, affix to a lens.

That was very simple. If you compared a lenticular printed luggage tag versus just a normal printed luggage tag, what’s the cost?

In my experience the cost to do the lenticular luggage tag would be about double the cost of doing just a plastic, traditional, luggage tag. Well, you have to factor in that lenticular printing is a little more impactful, that the motion graphics just stands out more. They’re probably more likely to use it. And when they use it, they’re exposed to your brand constantly.

So this was used in a fundraising package for a university client, but this really applies to any fundraising effort. So the lenticular printed luggage tag really does stand out.

OK, so here’s a up close look at the package. It’s a six by nine envelope with a large picture window that shows the luggage tag through the window. You can see if I move it, you can see the different images– so their campaign tagline, their logo, and then their URL.

And it’s placed on this green backer. And then inside the package is this plastic cord to affix the luggage tag to your luggage. We’ve got a BRE, double-sided reply card, side one, side two, and then a one-side letter. And that’s it.

OK, that’s it for today’s video. If you want a sample of this package, we have a few left. So it’s first come, first serve. Just shoot me an email at And if you have any questions whatsoever about lenticular printing, email Matt at Thanks for watching.



#1 Fred Hron on 10.12.12 at 4:41 pm

Ryan – can you send me a sample of the bag tag kit. Also, a cost per thousand on the bag tag and on the whole kit would be valuable.

I don’t know if we can use this idea, but it’s intriguing.


#2 ballantine on 10.12.12 at 4:46 pm

Will do Fred. I will email you pricing and mail you a sample. I have your address.

#3 Bill Tyson on 10.12.12 at 5:58 pm

Great Job, Gents! Please send one to me too along with your pricing by email.

#4 ballantine on 10.12.12 at 6:01 pm

Thanks Bill, will do!

#5 Ted Grigg on 10.15.12 at 12:49 pm

Enjoyed the bloopers!

Any response data for using this approach? A number of suppliers have pushed this over the years, but I still don’t see it used very often to lift response rates.

I agree with you that It has great value as an awareness message that repeats itself over and over.

#6 ballantine on 10.15.12 at 1:55 pm

Good to hear from you Ted. The package got in-home not too long ago so final results are not certain yet. I’ll see if I can get my client to share some info when they are ready.

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