Hello,

The Ballantine Corporation would like to welcome you to the June issue of our Sample of the Month Newsletter. This issue features a case study from our client New Hope Natural Media and their postcard mailing with handmade paper containing organic flower seeds.

New Hope Natural Media
Seeded Postcard

This is the postcard New Hope mailed to the sponsors, speakers and exhibitors of their Natural Products Expo West 2007 conference. The postcard paper contains organic seeds you can plant to grow flowers.

At New Hope Natural Media, they are constantly trying to reduce the impact their marketing materials have on the environment. At the same time they still want to remain innovative.

After the resounding success of their Natural Products Expo West 2007 conference, they wanted to go beyond just saying thank you to the individuals who participated in the event by giving them a little something extra. They wanted to give them an experience.

When the idea came up of printing thank you cards on seeded paper that could grow flowers, New Hope called us and we found exactly what they were looking for. We even gave them the option to choose the kinds of organic seeds that would be embedded in the handmade paper.

This creativity went a long way in helping New Hope connect with their target market that share the same interest...saving the environment.

Thank you for taking the time to read the June issue of our Sample of the Month Newsletter.

If you would like access to the full collection of our case study newsletters dating back to 2004, please visit here.