Hello,

The Ballantine Corporation would like to welcome you to the August issue of our Sample of the Month Newsletter. This issue features a case study from our client The Blood-Horse and their successful test of a personal URL direct mail campaign.

The Blood-Horse
Personal URL Package

This is the direct mail package that The Blood-Horse sent out to current subscribers. It contains two components: a letter and a card. Furthermore, both pieces contain a personal URL driving the subscriber to a personalized landing page.

The PURL was used to get pre-registrations for a new and free subscriber-only website.

The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding, launched a PURL campaign with us to pre-register subscribers to a “subscriber only” web site located at:

www.BloodHorseNow.com

We sent out 21,500 mail pieces to their current subscribers and the conversion rate was impressive and above expectations.

Here are some stats: 8.73 percent of subscribers registered; 10.3 percent visited their PURL; and 84.7 percent that visited their PURL, registered.

There are almost endless applications for personal URLs if you mail to the right demographics. Click here for more information or email us.

Thank you for taking the time to read the August issue of our Sample of the Month Newsletter.

If you would like access to the full collection of our case study newsletters dating back to 2004, please visit here.