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There were two main purposes behind creating the production software. First, it streamlines the production coordinator’s workload, enabling them to spend more time servicing their accounts. Second, it gives clients easy online access to their work in progress as well as all their pricing. All documents that were normally faxed, such as RFQ’s to vendors and quotes to customers, are now done via the Internet. In addition, users have the ability to send schedule update requests to all vendors that have work in progress with the click of a button. Clients have the option to log in to their personalized website to see the status of all their jobs in progress and review all their quotes both past and present. In addition, all quotations are delivered to clients via the Internet. Will employing this type of Internet-based production software be common practice among all direct mail production agencies in the near future? “We believe so. We saw the opportunity to utilize the Internet to benefit both our employees and clients and jumped on it. We don’t intend to sell licenses, but feel our software shows the value-added potential of using the Internet to run our business more effectively and dramatically increase the level of service we can provide to our clients,” says Tom Coté, President of The Ballantine Corporation.
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