Hello,

The Ballantine Corporation would like to welcome you to the September issue of our Sample of the Month Newsletter. This issue will feature a case study from our client Value Line Publishing and their testing of different magalog formats.

We're in the process of creating a multimedia flash video that will outline the benefits of working with Ballantine. Look for a link to it in an upcoming issue.

Value Line Publishing
Magalog Control

This 16-page magalog is Value Line's control. It's 8 1/2" x 10 1/2" and features the front headline "How many of these winners and losers do you have?" The reply device is located on the inside back cover with the BRE saddle stitched in the center of the magalog. The offer is $299 for a one year subscription with free reports and tools included.

If you would like to subscribe to Value Line, you may do so online here.

Value Line Publishing
Magalog Test

Value Line tested their control above against this 12-page magalog. It measures 8" x 10 5/8" and is personalized on the front and back cover. The 8 pages of inside text are produced in a step format to create tabs. You can view an image of this by clicking on the button to the right. The offer is the same as above- $299 for one year with free reports and tools included.

If you would like to subscribe to Value Line, you may do so online here.

Value Line's control for their Value Line Investment Survey product has been a standard 16-page magalog with bind-in BRE. They recently tested this against a magalog with page stepping, fewer pages, personalization and a different reply device format. Value Line mailed this test very recently so results won't be available for a few weeks. If you would like to know which magalog comes out on top, please respond to this email and we'll give you results as soon as we get them.

If you have a specific question related to direct mail and would like to ask one of our experts, please email us. We'll answer all questions and possibly feature it in an upcoming newsletter.

We're giving away free $20 gift certificates of your choice to either Starbucks® or Amazon.com®. Please click here for more details.

Ballantine is a full-service direct mail production agency providing creative copy and design, print production and mailing services. Established in 1966, we bring a full plate of benefits to our clients including top-notch project support and competitive pricing.

Please visit Ballantine.com for more information as well as additional samples of our work.

Thank you for taking the time to read the September issue of our Sample-of-the-Month Newsletter. If you have any feedback, please email us.