Ballantine Sees Growing Trend Toward Print Outsourcing in 2003

Wayne, NJ (April 20, 2005) -- The Ballantine Corporation, a direct mail production agency in Wayne, NJ, experienced steady growth in 2003 despite the difficult economic condition. What does this indicate? First, that companies continue to utilize direct mail to promote their business. Second, that companies continue to view outsourcing as an efficient means of conducting business.

Outsourcing is when a company hires another company to take over one or more of their business activities. “For example, our clients outsource their direct mail production to us to save them time, and in most cases, money,” says Tom Coté, President of The Ballantine Corporation. “We feel our growth in an unfavorable economy reflects the growing trend toward outsourcing certain core responsibilities.”

Outsourcing is viewed as a favorable means of doing business for several reasons. First, it frees up employees so they have more time to concentrate on other, sometimes more important, responsibilities. Second, outsourcing tends to result in lower overhead costs. Finally, outsourcing companies usually have more resources due to their sole involvement in that one activity. As a result, they tend to be more efficient and their volume purchasing produces very attractive pricing.

It appears outsourcing is here to stay and will continue to grow. It’s a comfortable situation for companies when they can hand over certain business activities to a company that they know will do a good job because it’s their expertise.

“Direct mail production is all we do, day in and day out. We want to offer the years of experience we have to our clients to create a win-win opportunity for all involved,” says Tom Coté.

About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including top-notch project support and competitive pricing. For more information, please contact John Coté at (973) 305-1500 x205 or visit http://www.ballantine.com.

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