| Hello, The Ballantine Corporation would like to welcome you to the October issue of our Sample of the Month Newsletter. This issue will feature a case study from our client American Association for the Advancement of Science (AAAS), publisher of Science Magazine and their test of a 6x9 package with an eye-catching outer. Free $20 Gift Certificate We're giving away free $20 gift certificates of your choice to either Starbucks® or Amazon.com®. Please click here for more details. |
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| Science Magazine This was Science Magazine's previous control package. It's a simple voucher which includes a form and BRE (the form measures 7 1/2 x 11). The front of the envelope has no copy other than the old logo design. The offer is 51 weekly issues of Science plus AAAS membership for $130.
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| Science Magazine The voucher package above was redesigned and is now the current control. The package was increased to a #10 envelope with a larger window size. The form inside is consequently larger (8 1/2 x 11) with an updated look. In addition, "Time-Sensitive Material. Please Open At Once" and a new logo design is found on the front of the envelope. The offer is the same. • Redesign was done by Joe Favale, owner of Shine Advertising
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This is the new 6x9 test package with an eye-catching outer. The front shows the equivalent of a baby Einstein with the copy "Sign Me Up Baby!" The back features a collage of Science magazine covers with copy promoting the AAAS membership. Inside you'll find a letter, brochure, order card and BRE. The offer is the same- $130 for AAAS membership, which includes Science magazine. • Design was done by Joe Favale, owner of Shine Advertising
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Summary Previously, Science Magazine was using a simple voucher package that included a form and BRE. They redesigned the voucher package and that became their control. Their current test package is now taking it to another level- a bigger 6x9 package featuring an eye-catching baby Einstein graphic with multiple components. It's a battle between a simple voucher package and a 6x9 package with an outer that stops you in your tracks. Complete results will be in very shortly. Email us if you're interested. Direct Mail Q & A If you have a specific question related to direct mail and would like to ask one of our experts, please email us. We'll answer all questions and possibly feature it in an upcoming newsletter. New Ballantine Multimedia Video We're in the process of creating a multimedia flash video that will outline the benefits of working with Ballantine. Look for a link to it in November's issue About The Ballantine Corporation Ballantine is a full-service direct mail production agency providing creative copy and design, print production and mailing services. Established in 1966, we bring a full plate of benefits to our clients including top-notch project support and competitive pricing. Please visit Ballantine.com for more information as well as additional samples of our work. Thank you for taking the time to read the October issue of our Sample-of-the-Month Newsletter. If you have any feedback, please email us. |
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