Hello,

The Ballantine Corporation would like to welcome you to the November issue of our Sample of the Month Newsletter. This issue will feature a case study from our client Theatre Communications Group (TCG) and what they learned from using a triple postcard versus a 6x9 color package.

We are less than 1 week away from completing our new 3 minute multimedia flash video. We will send out a separate email with a link to this video when it's completed.

TCG
Current Control

TCG has been using this triple postcard since 2003. It features a perforated BRM with a "FREE Issue!" sticker (shown to the right) that the recipient affixes to the BRM. The offer is a one year membership to TCG for $28 dollars or a student rate of $20.

• To read more about TCG membership, or to enroll online, please visit here.

TCG
Test Package

This is TCG's current 6x9 test package which is similar to a package they mailed from 2000-2003. Included is a letter, an order card, a lift note, and a BRE. Offer is one year for $29.95, 2 years for $53 or a student rate of $20.

• To read more about TCG membership, or to enroll online, please visit here.

TCG
Accordion Brochure

This is the 4-color brochure that was previously included in TCG's 6x9 package mailed from 2000-2003. This is not included in their current 6x9 test package, which helped TCG save on package cost.

• To read more about TCG membership, or to enroll online, please visit here.

The nuts and bolts of this case study is that TCG was using a 6x9 package from 2000-2003, then switched to a triple postcard, and are now going back to the 6x9 package format.

The less expensive triple postcard showed an immediate lift in response, but a decrease in pay up. Prepaid orders for the 6x9 package accounted for roughly 60% of orders generated while this figure dropped to only 10% for the triple postcard. What's interesting, however, is that the figure for those that checked "bill me later" and then eventually paid was 20% less for the triple postcard.

As mentioned above, TCG is now going back to the 6x9 package format. To help with package cost they are taking out the previously included accordion brochure (pictured above). Their research has shown that this shouldn't hurt response. If you are interested in the results for this 6x9 test package, please email us.

Ballantine can create and manufacture traditional snap-packs as well as carbonless, laser-imaged formats that might be an effective alternative to voucher packages. If you would like us to work on a proposal for you, please email us.

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, we bring a full plate of benefits to our clients including top-notch project support and competitive pricing.

Please visit Ballantine.com for more information as well as additional samples of our work.

Thank you for taking the time to read the November issue of our Sample of the Month Newsletter. If you have any feedback, please email us.