Hello,

The Ballantine Corporation would like to welcome you to the July issue of our Sample of the Month Newsletter. This issue features a case study from our client Reason Magazine and their attempt to beat their 6x9 control with a high-impact magalog.

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Reason Magazine
6x9 Package

This buff-colored 6 x 9 package is Reason Magazine's control. It contains a 4-page letter, lift note, 3-panel 4/color brochure, reply card and BRE. The free issue offer allows the subscriber to cancel when invoiced for an additional 10 issues (for a total of 11, or 1 year).

Please note: Circulation Specialists handles all of Reason Magazine's circulation needs.

Reason Magazine
Magalog

Reason tested this 12-page magalog against their control. It measures 8 x 10-1/2, has a perforated reply form and a BRE that folds between the saddle-stitched pages with a hard offer.

Please note: Circulation Specialists handles all of Reason Magazine's circulation needs.

Reason Magazine's control is a 6x9 package using the soft offer of one free issue. They tested this control against a high-impact magalog with a hard offer.

The results?

When all costs were accounted for, the 6x9 control package was 27 cents more profitable per net paid subscriber -- even after factoring in some short-term roll out projections for a limited universe.

"We're not done with the magalog though," says Michele Jones, Circulation Director for Reason. "As we work towards successfully increasing our mail volume in the near future, the magalog should become more cost effective and hopefully surpass the economics of Reason's control."

Reason is currently testing the control against two similar packages- one with a semi-hard offer and the other omitting the 3-panel brochure.

Look for results in a future issue of our newsletter.

Ballantine is a full-service direct mail production company providing creative, printing and mailing services. Our mission is to streamline the whole direct mail printing process for our clients, increasing their productivity while cutting their costs.

Please visit Ballantine.com for more information as well as additional samples of our work and a 3 minute video.

Thank you for taking the time to read the July issue of our Sample of the Month Newsletter. If you have any feedback, please email us.