The Ballantine Corporation to Speak at the IPA Convention in San Francisco

(Wayne) January 16, 2006 -- Tom Coté, the President of The Ballantine Corporation, will be speaking at the Independent Press Association convention on January 26 from 2-5pm.

The IPA is a non-profit organization headquartered in San Francisco. They provide technical assistance, access to capital, and newsstand distribution services to over 600 Independent Publications nationwide, including Mother Jones, Ms. Magazine, The Nation, Harpers and others. This year marks IPA’s 10th anniversary.

The Ballantine Corporation, established in 1966, is a full-service direct mail production company providing creative copy & design, print production and mailing services.

At the IPA convention, Tom Coté will be speaking with David Parker, owner of the magazine consulting firm David Shannon Parker & Associates, in a 3 hour session labeled “Direct Mail, Soup to Nuts.”

The session covers everything you ever wanted to know about direct mail, from deciding whether and when to do a direct mail campaign, to choosing lists, setting an offer, creating the pieces, coding the coupon, mailing the piece and understanding your returns.

About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including project support, extensive direct mail knowledge and aggressive pricing. For more information, please contact Tom Coté at (973) 305-1500 x204. http://www.ballantine.com

About David Shannon Parker & Associates:

David Shannon Parker Associates is a magazine consulting firm that specializes in assisting publications to maximize their financial and circulation potential by tailoring and applying sophis¬ticated publishing and marketing techniques to their particular circumstances. For further information, please contact David Parker at 212-685-7724 or e-mail protected from spam bots

About the Independent Press Association:

IPA is a non-profit organization headquartered in San Francisco with offices in New York City and Chicago. Through programs such as a BigTop Newsstand Services, the Independent Press Development Fund, the George Washington Williams Fellowship, and IPA-New York the IPA helps its 600+ member magazines and newspapers to learn from each other, reduce costs and reach a wider audience.

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