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Introduction
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Would you like us to quote on your web-to-print, personal URL or digital print project? We can give you pricing within 72 hours.

If you're interested, please contact us with your project details.
Integrated Marketing Consultant Services
 

Our Digital Printing Services Include:

  • Highly-personalized variable printing

  • Short-run, non-variable digital printing

  • Personal URLs (PURLs)

  • Web-to-Print Portals
Integrated Marketing Consultant Services
 

More Information:

Here's an example of a personal URL that uses personalization and video.

This presentation shows you why variable printing can be so effective.

This 12-page PDF gives you a general overview of the web-to-print solution we can offer you.
Integrated Marketing Consultant Services
 

Digital Printing Services, Variable Printing and More

When our clients want to do high-volume direct mail campaigns, we provide them with traditional services such as offset or web printing. But what about the short-run mailings that are typically too cost-prohibitive with traditional printing?

For these type of projects, we offer our clients digital printing services. The machines used for these campaigns are like glorified copier machines...glorified because they are bigger, offer better quality, they can handle more and they can do more.

Digital printing is a large umbrella for a variety of smaller, specialized services.

In addition to the most basic form of digital printing -- which is basically just producing a short-run mailing on a digital press -- here's a quick recap of the specialized services we can offer you...


Web-to-Print Portal

We can set up a web-based portal for you where you can login and send out a mailing in no time at all. This type of printing technology is perfect for companies that have many users that need to access corporate-approved marketing materials for print orders or mailings.

Good examples include:

  • restaurant chains
  • franchises
  • financial and insurance companies
  • companies with nationwide sales rep

...the list goes on and on.

In a nutshell, corporate would give us approved direct mail artwork...we then upload it into your portal and program the artwork so users can personalize it with their information.

When users login, they choose which mailer they want to send out, personalize it with their information, upload a list or select a list and finish up by paying with a credit card.

(more info)


Variable Printing

We can produce digitally printed mail pieces for you that are unique to each individual with relevant images and copy...if you're sending out 25,000 jumbo postcards, all 25,000 could be different!

As a very basic example:

Say you slice your mail file into females and males. With variable printing, the males could get a direct mail piece that shows a male using your product or service; and the females could get one showing a female using your product or service.

It's an effective way to make your direct mail more relevant to each individual on your mail file.

(more info)


Personal URLs

Personal URLs are domain names containing the recipient's first and last name: FirstnameLastname.DOMAIN.com

It takes the person to a personalized landing page where you can:

  • Swap out images and blocks of copy on the fly
  • Include a survey to gather important data
  • Pre-populate an order form with the person's details to help increase your conversion rate
  • Track everything to the individual with real-time results

You can include a personal url on either a variable printed mail piece for maximum personalization, or on a regular mail piece to help boost response. It's a good way to blend together direct mail and digital marketing.

(purl example)