Boost Response: Variable Data Digital Printing & Personal
URLs
We will work with you to create highly-personalized,
data-driven direct mail campaigns that not only increase your
response rates, but also provide you with valuable
information that turn prospects into customers and lost customers
into rejuvenated sales. With our one to one marketing services, you have the ability
to more effectively target new leads by integrating variable
data printing and personal
URLs...all
in ONE campaign...or use them separately if you wish.
Variable
Data Digital Printing Create digitally printed mail pieces that are unique to each individual
with relevant images and copy...if you're sending out
25,000
jumbo postcards, all 25,000 could be different! As a very basic example: Say you slice your mail file into females
and males. With variable data printing, the males could get a
direct mail piece that shows a male using your product or service;
and
the females could get a mailer showing a female using your product
or service. It's an effective way to make your direct mail more relevant
to each individual on your mail file. And it gets even better when you combine it with... Personal URLs Personal URLs are domain names containing the recipient's first
and last name: FirstnameLastname.DOMAIN.com or DOMAIN.com/Firstname.Lastname It takes the person to a personalized landing page where you can:
- Swap out images and blocks of copy on the fly
- Include a survey to gather important data
- Pre-populate an order form with the person's details to help
increase your conversion rate
- Include a refer-a-friend program to spread your marketing message
virally.
- Track everything with real-time results
You can include a personal url on either a variable data mail
piece for maximum personalization, or on a regular mail
piece
to
help boost response. It's a good way to integrate direct mail
with online communication. This is all just a taste of the power of one to one marketing
- it's an effective solution to building
customer relationships and the flexibility allows
for nearly unlimited
creative possibilities while increasing ROI.
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