Boost Response: Variable Data Digital Printing & Personal URLs

We will work with you to create highly-personalized, data-driven direct mail campaigns that not only increase your response rates, but also provide you with valuable information that turn prospects into customers and lost customers into rejuvenated sales.

With our one to one marketing services, you have the ability to more effectively target new leads by integrating variable data printing and personal URLs...all in ONE campaign...or use them separately if you wish.

Variable Data Digital Printing

Create digitally printed mail pieces that are unique to each individual with relevant images and copy...if you're sending out 25,000 jumbo postcards, all 25,000 could be different!

As a very basic example:

Say you slice your mail file into females and males. With variable data printing, the males could get a direct mail piece that shows a male using your product or service; and the females could get a mailer showing a female using your product or service.

It's an effective way to make your direct mail more relevant to each individual on your mail file.

And it gets even better when you combine it with...

Personal URLs

Personal URLs are domain names containing the recipient's first and last name: FirstnameLastname.DOMAIN.com or DOMAIN.com/Firstname.Lastname

It takes the person to a personalized landing page where you can:

• Swap out images and blocks of copy on the fly
• Include a survey to gather important data
• Pre-populate an order form with the person's details to help increase your conversion rate
• Include a refer-a-friend program to spread your marketing message virally.
• Track everything with real-time results

You can include a personal url on either a variable data mail piece for maximum personalization, or on a regular mail piece to help boost response. It's a good way to integrate direct mail with online communication.

This is all just a taste of the power of one to one marketing - it's an effective solution to building customer relationships and the flexibility allows for nearly unlimited creative possibilities while increasing ROI.