Digital Marketing Services: Personalized URLs & Email Marketing

We specialize in direct marketing production and this includes direct mail and digital marketing campaigns such as personalized URLs and email marketing. We will produce, manage and execute your project(s) for you from start to finish. Partner with us so you can focus on other marketing tasks that have to be done in-house.

Personalized URLs

Personalized URLs are domain names containing the recipient's first and last name that takes them to a personalized landing page. The domain structure is usually: FirstnameLastname.DOMAIN.com

On the landing page you can:

• Swap out images and blocks of copy on the fly
• Include a survey to gather important data for future campaigns
• Pre-populate a response form to help increase your conversion rate
• Send out an automated follow-up email to responders
• Track everything down to the individual

You can include a personalized URL on a digitally-printed variable mail piece for maximum personalization, or image it onto a regular mail piece to add an additional response vehicle. You can also integrate a PURL into an email marketing campaign.

Samples:

1. Here's a PURL we wrote, designed and executed.
2. This PURL was part of an integrated lead gen campaign.
3. Here's another PURL landing page that we wrote and designed. The live version had images and copy that swapped out on the fly.

Our turnkey email marketing service will create and execute an email campaign for you including a customized landing page (optional). Or we can just execute the campaign if you already have the creative.

The complete package includes:

• Brainstorming call to learn about your objectives
• Copy and design of your email and landing page
• Execution of your email campaign from start to finish
• Spam and deliverability testing before launch
• Reporting: opens, clicks and conversions

If you don't have email marketing capabilities in-house, consider allowing us to act as your email department. Or if you do email in-house, consider us for campaigns where you need to free up internal resources.
 
Samples:

1. Here's an email we wrote, designed and executed.
2. The email linked to this PURL landing page that we wrote and designed. The live version had variable images and copy.
3. Read this email marketing case study for another sample.