Hello,

The Ballantine Corporation would like to welcome you to the December issue of our Sample of the Month Newsletter. This issue is slightly different than past issues. We're showcasing 4 direct mail pieces that we produced for clients that may give you ideas for your own campaigns. Each format includes details and images.

In case you haven't had a chance to check it out yet, please click here to view our new 3 minute multimedia video.

Hooked on Phonics
Postcard

The great thing about the postcard is you can reach a large audience without having to spend a lot of money. Do you have a promotional or product announcement coming up? A postcard may be what you're looking for.

The Hooked on Phonics sample to the right measures 6" x 11". They use this postcard regularly to promote their "Instant $50 Savings" promotion.

The Ballantine Corporation
Variable Data Postcard

The variable data postcard takes the simple postcard to a new level. You can personalize the piece anywhere you want with their name AND even images! It's a proven response booster.

This postcard, personalized in 3 different locations, is actually one of our promotional pieces. The women on our list got the card to the right; the men on our list got the same postcard but with a male on the front.

Geerlings & Wade
Membership Card Package

The membership card is a specialty item successfully used by many companies. Is there any aspect of your business that you could make membership-based?

The sample to the right is Geerlings & Wade's package for their "Preferred Member" membership. It consists of a personalized letter with a personalized membership card spot-glued to the upper right corner.

Geerlings & Wade
Personalized Outer Package

We all know personalization works and this 2 way match package with personalized outer expands on this. The outer is imaged with both the address block and a personalized message above it. In addition, the letter inside is fully personalized.

This sample is from Geerlings & Wade promoting their $10 off gift certificate to customers. The package includes a letter and the $10 gift certificate buckslip.

Above are 4 different direct mail formats that might for you. Each has it's own special quality from the simplicity of the postcard to the uniqueness of the membership card.

As we mentioned above, we can produce all 4 direct mail pieces. If you would like to speak to a Ballantine specialist for more information, please contact us.

Ballantine is a full-service direct mail production agency providing creative copy and design, print production and mailing services. Established in 1966, we bring a full plate of benefits to our clients including top-notch project support and competitive pricing.

Please visit Ballantine.com for more information as well as additional samples of our work.

Thank you for taking the time to read the December issue of our Sample-of-the-Month Newsletter and have a happy & healthy Holiday Season. If you have any feedback, please email us.