Depending on the survey, the percentage of Americans who have cellphones is somewhere between 83% and 91%. Of those, nearly half of them are smartphone users. One survey notes that 88% of cellphone users check their e-mails daily on their phone. What's more, the word "tablet" in American vernacular [Read More]

As 2011 comes to a close, I hope that your company's marketing efforts were successful! However, in marketing, there's always room for improvement. We saw a lot of successful trends in direct marketing over the last year, and perhaps some of these trends can benefit your business in 2012. Experimenting [Read More]

We just executed a campaign for a mutual fund client that solidified the fact that direct mail and online aren't enemies. In fact, it's the complete opposite. They're best friends and they play very well together. The campaign we executed involved creating an email and landing page. Shortly after [Read More]

I just finished reading the latest issue of DMNews (July 13th, 2009 issue) and it struck me that there was very little mention, if any, of direct mail programs that companies were running. All the stories were about: Mobile marketing Social media Email marketing Web loyalty, etc. Now [Read More]

There was an article in a recent issue of Inside Direct Mail written by Ken Schneider...we thought the message was both accurate and perfect for this blog. As a result, we got his permission to reprint it below. ### Back when I was a rising young copywriter at Ogilvy & Mather, upper management [Read More]