For marketers with a limited budget, email marketing can look quite attractive. Email is inexpensive to produce, and specialized equipment is not required. However, you run the risk of not conveying the same level of professionalism that you express in your print media if you don't have the necessary [Read More]

Email marketing is an integral part of many marketing campaigns today.  It's inexpensive to produce and you can reach a large group of people quickly.  However, due to the volume of email that people receive, many are becoming numb to or irritated by unsolicited email.  In an article on Gannett's [Read More]

A recently released survey by emarketer.com shows that 68% of B2B marketers intend to increase their budgets for email marketing in 2011 over the previous year.  This level of increase was second only to website investment, showing the power that B2B email marketing has.  While marketing managers [Read More]

One of the factors when developing an email marketing strategy is determining the frequency of sending email to your prospects.  You of course want to keep your prospects up to date on your products and service offerings, but too many mailings could irritate your potential customers. Brian Massey [Read More]