March 26th, 2013 | Posted inDirect Marketing Videos
We just recorded another video. Our goal is one per month -- and so far we've been able to keep on pace in 2013.
Today's video is about personalized URLs. The traditional way of using PURLs is:
PURL --> Landing Page --> Thank You Page
Well, in the video below, we introduce you to another application [Read More]
February 27th, 2013 | Posted inDirect Marketing Videos
Address label packages are very popular amongst the non-profit community, but they can be applied -- more or less -- to almost any industry.
In today's video, we discuss two different options for printing the form that carries the address labels. And there are a couple of bloopers at the end!
Your [Read More]
January 17th, 2013 | Posted inDirect Marketing Videos
We have a new video to share with you — and there’s bloopers at the end!
We don't just produce traditional direct mail for clients here at Ballantine. Sometimes we get involved with custom formats as was the case recently for 2 folder projects. One was used as a handout and the other was mailed [Read More]
October 12th, 2012 | Posted inDirect Marketing Videos
We have a new video to share with you -- and there's bloopers at the end!
We recently produced a really neat 6x9 package for a University client that included a lenticular printed luggage tag. Since using lenticular printing with direct mail might be uncharted land for some of our blog readers, we [Read More]
May 17th, 2012 | Posted inDirect Marketing Videos
We kept saying "we HAVE to make another video". Well, we finally sprung into action and hope to keep the momentum going.
Today's video is about promotional items and direct mail. Using them IN direct mail and using them AS direct mail with examples for both. We also covered this topic [Read More]