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January 16th, 2012 — Direct Marketing Reports
Our annual direct marketing trends white paper is complete and ready to read.
The white paper covers trends in direct mail, email marketing, integrating traditional marketing processes with technology and social media, and more.
The trend predictions are based on the input from industry experts and Ballantine’s over 45 years of experience in direct marketing.
October 10th, 2011 — Direct Marketing Reports
We have a new white paper to share with you today — The Four R’s of Green Direct Mail.
We’ve identified 4 ways to make your direct mail campaigns more environmentally friendly and we’ve packaged them into this free 5-page PDF.
March 30th, 2011 — Direct Marketing Reports
We have a new white paper to share with you today — Intelligent Mail Barcode 101.
The USPS, until recently, was going to make the IMB a requirement by May 2011. And even though this date has been pushed back, we still feel it’s important to share this information with you.
"Ballantine saved us printing & postage costs by recommending an alternative design over our previous mailer - all while maintaining response rates." - Ross Blanchard, Blanchard & Loeb
"Ballantine makes my job so much easier. It is a relief to have someone I can call and have run with a project and know exactly what needs to be done." - Maura Roman, Cove Haven Resorts
"Ballantine helped us develop, print and mail one of our most innovative direct mail pieces to date. The service and dedication to excellence was outstanding." - Kelly Vucovich, Subco, Inc.
"Ballantine has relationships with vendors that are tested and specialized in a variety of solutions. They manage the process from soup to nuts." - Cameron Woo, The Bark
