We have a direct mail case study to share with you for a new client that makes for a great success story. For this case study, we spoke with Andrea Martucci, Managing Director. Let's dive right in! Quick Summary Ploughshares, the professional Literary Magazine at Emerson College, mailed a #10 Voucher [Read More]

The September 2012 issue of our case study newsletter features our client Lapham's Quarterly and their test of a black outer envelope versus a white outer envelope. The companies involved in this mailing include: Ballantine for the printing and mailing List Solutions for mailing list [Read More]

The June 2012 issue of our “Sample of the Month” case study newsletter features our client Saint Peter’s College and their extremely successful fundraising campaign. The goal for Saint Peter’s College was simple in concept, but complex and strategic in execution. They wanted to acquire 140 [Read More]

The January 2012 issue of our "Sample of the Month" case study newsletter features our client Guilford Press and their 12 version postcard campaign to generate interest in their course books. Ballantine handled the printing and mailing of this project.   Introduction Guilford Press designates [Read More]

The September 2011 issue of our "Sample of the Month" case study newsletter features our client Florida Travel + Life (Bonnier Corp.) and their successful test of a self-mailer with a tipped in BRE. Ballantine handled the printing and mailing of this campaign. Andrew Brown, Bonnier's Art Director, handled [Read More]