Caesars Pocono Resorts Chooses Ballantine for Direct Mail Project

Wayne, NJ (August 2, 2005) -- Caesars Pocono Resorts, a hospitality/entertainment company comprised of three couples-only resorts and one family resort, has chosen The Ballantine Corporation for a recent direct mail project.

The Ballantine Corporation, located in Wayne, NJ and established in 1966, is a full-service direct mail company providing creative, printing and mailing services. Caesars Pocono Resorts joins The Economist, Wall Street Journal, Marvel Comics, Pitney Bowes, Smithsonian Magazine and many others as a valued Ballantine client.

The first project, a 16-page catalog, was mailed to promote Brookdale-on-the-Lake, their family resort. Ballantine handled the printing and mailing portion of the project.

“We’re excited to have been given the opportunity to work with Caesars Pocono Resorts,” says John Coté, Executive Vice President of Ballantine. “They’re a successful organization and we look forward to working on future projects with them.”

About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including top-notch project support and competitive pricing. For more information, please contact John Coté at (973) 305-1500 x205 or visit http://www.ballantine.com.

About Caesars Pocono Resorts:

Caesars Pocono Resorts, a hospitality/entertainment company comprised of three couples-only resorts and one family resort, are the Pocono Mountains' leading resorts, featuring unique accommodations and popular all-inclusive packages. All four resorts, which feature over 700 luxurious suites, are part of Starwood Hotels & Resorts, Inc.'s worldwide hospitality brands -- Sheraton, Westin, W, Four Points, St. Regis and The Luxury Collection. For reservations or more information, call 1-800-233-4141 or visit http://www.CaesarsPoconoResorts.com.

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