We’re very excited to have been featured in a Target Marketing magazine article in their October 2007 issue.

The topic was personal URLs…and we were one of a handful of direct mail marketing companies interviewed and quoted in the article.

It’s honestly really interesting content with some solid and insightful PURL tips…so we recommend you skim through it.

Click here for a PDF version of the article.

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Tags: Ballantine PR, Personal URLs, Target Marketing

The September 2007 issue of Target Marketing magazine featured their 2nd annual listing of the Top 50 Mailers.  We’re happy to say that two of our clients made the list (Dow Jones and The Economist)!

Here’s the top 10 mailers in ranking order:

1. Citigroup
2. Bank of America
3. JP Morgan Chase
4. Sprint/Nextel
5. American Express
6. Washington Mutual
7. Capital One
8. Time Inc.
9. Pitney Bowes Co.
10. Salvation Army

To download a PDF that contains the full listing of 50 mailers - plus some additional content - click here.

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Tags: Target Marketing