January 24th, 2008 — Direct Marketing Case Studies
The January issue of our Sample of the Month Newsletter features a case study from our client Phoenix Magazine and their test of an enhanced voucher package versus a hybrid double postcard.
To view the issue in full including images, please visit:
http://www.ballantine.com/som/2008/january/januaryp.html
And please feel free to post your thoughts or comments below.
December 11th, 2007 — Direct Marketing Case Studies
The December issue of our Sample of the Month Newsletter features a case study from our client Fidelity Independent Adviser and the success they had with different envelope sizes and handwritten addresses.
You can view the issue here:
http://www.ballantine.com/som/2007/december/decemberp.html
Please feel free to post your thoughts and comments below.
September 25th, 2007 — Direct Marketing Case Studies
The September issue of our Sample of the Month Newsletter features a case study from our client Stoneyard.com. It talks about how they successfully use print to sell their natural stone products.
You can view the issue here: http://www.ballantine.com/som/2007/september/septemberp.html
Please feel free to post your thoughts and comments below.
