There was an article in DM News about how Peapod, the online grocery delivery service, outsources their printing to save money and increase efficiency.  Since we’re a print production and management company, we love to see stories like this.

On page 2 of the article, there was a special section that debated what was better: outsourcing or in-house printing.  In a nutshell, do you hire staff to handle your direct mail print campaigns, or do you use a company like us to handle it for you?

But there’s another angle that isn’t mentioned…

We have many clients that have a full production staff, and they still use us for their printing and mailing.  Reason being - our pricing and turnaround time is competitive for them…so they then have two sets of professional production eyes watching their work.

The argument to this is, “well then we’ll be one removed from the actual work being produced.”

Well, yes and no.  Yes, you are one removed from the actual shop printing your work.  But a print production and management company that is good at what they do won’t make this an issue for you.

They’ll get you as involved in the job as you wish; they’ll work with you as a team;  they’ll make your job a bit easier; and most importantly, they’ll help you get the job done right.

So it’s not a question of should you outsource your printing…it’s a question of, what is going to be the best situation for your direct mail print campaigns?

The answer to this question is going to vary from company to company.

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Tags: Print Outsourcing, Print Production