I came across a really neat website on the history of postage rates and I want to share some fun facts today.

I want to start out by saying I’m not positive the above website is 100% accurate. But it looks like the information is well-researched and documented and, as a result, I feel comfortable posting it on our blog.

Postage Fun Facts:

• In 1885, postage was 2 cents.
• In 1898, postcard postage was 1 cent.
• Postage remained 2 cents for 47 years.
• The year Ballantine was founded, 1966, postage was 5 cents.

I actually think 2 cents for postage in 1885 sounds like a lot. I don’t know why exactly, but that was just my first impression. But 3 cent postage in 1932 — what a deal!

What do YOU think?

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Update (10/15/2009): We just got word that there will be no postage increase for direct mail in 2010. In the words of the USPS:

“Simply stated, there will not be a price increase for market dominant products including First-Class Mail, Standard Mail, periodicals, single-piece Parcel Post. There will be no exigent price increase for these products.

This is the right decision at the right time for the right reason. Promoting the value of mail and encouraging its continued use is essential for jobs, the economy, and the future of both the Postal Service and the mailing industry.”

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Since the wounds are still fresh from the May 11th 2009 postage rate increase, we wanted to sprinkle some potentially good news on the situation.

Dan Blair, chair of the Postal Regulatory Commission, recently stated that based on the current trend of inflation, the postage rate increase for 2010 would likely be less than 1%.

That being said, the USPS is allowed to file for an exception based on revenue shortfalls, but Mr. Blair said this is unlikely because they’re afraid it would drive more mailers from the system.

This post will serve has a follow up to our recent video on how to cut postage costs on catalog type mailers.

We want to expand on a few points so our cost-saving suggestions are complete. Please watch the above video before continuing so our points below make sense.

In the video, we spoke about cost-effective solutions for cutting postage on booklet or catalog type mailers. We mentioned the postage cost savings could be as high as $0.25 per piece. This savings does not include the additional costs to produce the options we’ve noted in the video.

For example, on the slim-jim piece, you will incur the cost of the (2) wafer seals required to mail at letter automation rates which is usually around $10.00/m. Another factor in moving from the full-size mailer to the slim-jim is the decrease in the amount of creative real estate. You will generally need to add 4 to 8 pages to make up for this lost space. Despite these two additional costs, the savings are huge because of how much postage you’re cutting.

The other option we spoke about is printing a full-size mailer but refolding (or soft-folding) the piece to 8.5 x 5.5. There are two additional costs associated with this as well.

First is the cost to refold the piece which generally runs about $500 depending on the equipment of your printer. The second is the cost to apply (2) wafer seals to close the piece and qualify for letter automation rates. As was the case above, even with these two factors considered, the cost savings are huge.

On a side note, the post office is reevaluating the use of the slim-jim format to make it run better on their letter sorting equipment. As it stands right now, many of the slim-jim pieces do not run well on their equipment and, as a result, have to be either hand sorted or run on their flat sorting equipment.

Stay tuned for an update on this ruling.

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