We feel it can be very helpful to share your desired in home date with your print and mail vendors as opposed to just your mail date.
Many times they will be able to work out a more accurate production schedule for you based upon their experience and factors such as:
- Seasonality
- Post office workload
- Method of drop shipping
- And the distribution of your names
So for your next mailing, choose a desired in-home date and share it with your vendors early in the game — they will then build a schedule for you start to finish that will allow for time to meet this date factoring in the items above.
This should result in a more timely delivery of your mail and possibly a more generous production schedule.
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Tags: In-Home Date, Lettershop, Mail Date, Mailing
