Good news for Direct Marketers… 

An article today on UnionLeader.com announced:

“A bill that would create a do-not-mail list to let people block direct mail ran into a major defeat Thursday. The House Commerce committee voted 14-1 to recommend that the full House kill the bill.”

The 14 that voted against the bill said the state doesn’t need to get involved because consumers already have the option of being removed from mailings lists by contacting individual merchants and Direct Marketing Associations.

More good news for Direct Marketers:

An article on Forbes.com about the slumping economy outlined industries that are expected to slump and industries that are expected to hold up.

Direct Marketing was chosen as one expected to hold up.

The reasoning:

Direct mail — and other direct response advertising – yields results more easily trackable than traditional, mass-media ad purchases. And as advertising budgets shrink, Marketers will be under greater pressure to show positive ROI.

This prediction goes hand-in-hand with our post about B-to-B Magazine’s Outlook 2008 Survey.

Please feel free to share your thoughts by commenting below.

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Tags: Direct Mail Spending, Direct Marketing Association, Direct Response Marketing, Do-Not-Mail Bill

Our friend Karen Riley at The MDI Group has just launched her free direct response eNewsletter — called Smart Talk — and we highly recommend you subscribe.

Here’s a descriptive blurb:

“Smart Talk, an e-newsletter from Karen Riley of The MDI Group, takes a look at emerging trends and important breakthroughs in direct response. The January issue featured an informative article on the growing popularity of PURLs (personalized URLs), as well as quick hits on variable coupons, inserts, and direct mail’s continued importance in the marketing mix. She also offers some revealing findings from the 2007 DMA Benchmarks and Preferred Practices study.”

You can check out their newsletter at:

http://www.themdigroup.com/news0108.html

Or visit this page to subscribe:

http://www.themdigroup.com/newsletter.html

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Tags: Direct Response Marketing, Personal URLs, PURLs, The MDI Group