This quick post piggy backs off our previous post titled “Survey Says Direct Mail Spending to Increase in 2008“.

A couple of graphs in a recent issue of DM News’ Data Bank section gave a visual representation of:

1. The predicted direct mail spending figures through 2009.
2. Survey results for direct mail formats to be tested in 2008.

This is sort of a shameless plug because the second graph was taken from our 2008 Direct Mail Format Report.

That being said, if you’re reading this right now, you probably find these two graphs interesting.

It’s always helpful to read about what other Marketers are spending their marketing dollars on…and what they’re mailing.

That’s why we always pay careful attention to what we receive in our mailbox — for ideas.

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Tags: Direct Mail Formats, Direct Mail Spending, Direct Marketing Report

We recently surveyed our marketing contacts regarding their 2008 direct mail campaigns and compiled the responses into a 9-page industry report.

The question we asked them was, “What direct mail format(s) do you plan on testing in 2008 and why?”

You can download the report here for free:

http://www.ballantine.com/2008formatreport.pdf

And when you’re finished reading it, please consider posting your comments below.

Thanks!

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Tags: Direct Mail Flats, Direct Mail Formats, Direct Marketing Report, Postage, USPS