Good news for Direct Marketers… 

An article today on UnionLeader.com announced:

“A bill that would create a do-not-mail list to let people block direct mail ran into a major defeat Thursday. The House Commerce committee voted 14-1 to recommend that the full House kill the bill.”

The 14 that voted against the bill said the state doesn’t need to get involved because consumers already have the option of being removed from mailings lists by contacting individual merchants and Direct Marketing Associations.

More good news for Direct Marketers:

An article on Forbes.com about the slumping economy outlined industries that are expected to slump and industries that are expected to hold up.

Direct Marketing was chosen as one expected to hold up.

The reasoning:

Direct mail — and other direct response advertising – yields results more easily trackable than traditional, mass-media ad purchases. And as advertising budgets shrink, Marketers will be under greater pressure to show positive ROI.

This prediction goes hand-in-hand with our post about B-to-B Magazine’s Outlook 2008 Survey.

Please feel free to share your thoughts by commenting below.

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Tags: Direct Mail Spending, Direct Marketing Association, Direct Response Marketing, Do-Not-Mail Bill

Well, another DMA conference has passed and it was a great show this year.  Over 10,000 marketing professionals under one roof…

Working our booth — number 1915 — was Tom Cote, John Cote, Ryan Cote and Matt Cote…and we all met A LOT of really nice people from a variety of different companies.

If you’re reading this and we met you at the show, thanks for stopping by to chat and we’ll be in touch soon. 

But if we didn’t get a chance to meet, and you’d like us to send you some information including samples, please email Ryan at ryan @ ballantine.com.

I think one of the most noticeable aspects of the conference was the fact that many companies (including ourselves somewhat) are really starting to broaden and expand the services they can offer their clients and prospective clients.

Integrated marketing is a popular topic right now.  And full-service seems to be growing in popularity as more and more companies want to deal with just ONE company that can provide a suite of related services.

Using Ballantine as an example — we recently started offering personal URL services to go hand-in-hand with our direct mail services.

So all in all, the DMA was a great event.  We didn’t get to attend any of the educational marketing sessions, but every attendee we spoke to said they were learning a lot.

Next year the conference is in Las Vegas!

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Tags: Direct Marketing Association, Integrated Marketing, Tradeshows