April 14th, 2010 — Ballantine News & Press Releases
Ryan and Matt Cote from Ballantine will be speaking at an upcoming seminar hosted by Morgan Stanley Smith Barney.
The title of this free seminar is “Direct and Digital: A Crash Course in Direct Mail Formats and Search Engine Optimization”
Event Details:
Tuesday, April 27th, 2010
6:00 pm to 8:00 pm
Dinner will be served
Event Location:
Morgan Stanley Smith Barney
400 Campus Drive
Florham Park, NJ 07932
Seating is very limited. If you’re interested in attending, please RSVP by April 21st by calling Mike Boudway, Financial Advisor, at 973-660-4146.
June 10th, 2008 — Direct Marketing Reports
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We surveyed our clients and marketing contacts regarding what direct mail formats are currently working for them in 2008. We then compiled the data into a 10-page PDF report.
CLICK HERE TO DOWNLOAD
We welcome all comments below. Thanks for reading!
April 24th, 2008 — Format News & Commentary
There is a lot of discussion right now within the postal service as to the future of slim jim size magalogs (actually all booklet type self mailers).
The concern of the USPS is that these pieces (when formatted correctly) qualify as either automated letters or non-automated machinable letters, but in most cases cannot be processed effectively on USPS letter sorting equipment.
The objective of the rate change and reclassification of May 14, 2007 was to better align the cost of mail processing with the actual mail category. Because these pieces do not run well on letter equipment, often times they are run on flats sorters.
Because flats equipment is being used, the cost to process the mail is higher than the postage rates for letters can cover.
All that being said, there was an Advanced Notice of Proposed Rulemaking issued in the Federal Register on March 14, 2008 outlining testing that the USPS is conducting on booklet style mail pieces with different physical properties.
The main components being looked at are thickness, tab integrity, cover stocks, finish size, and basic mail piece orientation.
Once the fate of slim jim magalogs is decided, we’ll make sure to update this blog with details.
