Many clients come to us with an existing corporate identity that is limited to one or two pantone colors contained in their logo.

When designing 4/color work for these clients, it is helpful to “expand” the palette.

Using their existing color chips as the core for the primary palette, arrange additional chips which expand this primary palette to 4-6 colors.

These should match the core colors in balance and intensity.

Lastly, find swatches that compliment one another and envision this palette working within your design.

Popularity: 53% [?]

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Tags: Color Scheme, Direct Mail Creative

Potentially good news for those mailers using repositionable notes on their direct mail…

Using repositionable notes was first approved in 2005 and then re-approved several times thereafter.

Well, it’s now in the process of being permanently approved — the Postal Regulatory Commission had until March 13th to make a decision so we should know soon. And we’ll of course update this blog once we know more.

The director of the office of public affairs and government relations at the PRC, Nanci Lang, said “The commission expects this filing to be noncontroversial.”

Hundreds of Millions of Repositionable Notes

Since 2005, the notes have been used on 306 million pieces of direct mail. And they’re most popular with b-to-b clients and b-to-c customers such as plumbers and landscapers.

There is an extra cost though. In addition to regular postage, the notes are a half-cent per piece for First Class mail and 1.5 cents per piece for periodicals and Standard Mail, according to the USPS. You also have to factor in the cost your lettershop will charge you to affix the notes on your direct mail.

You can visit the USPS for more information:

http://www.usps.com/repositionablenotes/welcome.htm

Source: DM News

Popularity: 46% [?]

Tags: Direct Mail Creative, Postal Regulatory Commission, Repositionable Notes, Specialty Products, USPS