Here’s a press release we sent out yesterday…

WAYNE, N.J. (Nov. 13, 2007)  – The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

Companies surveyed were as varied as responses received. They included: publishing, retail, television, financial services, direct mail consulting, real estate, business services, heavy machinery, personal care, and promotional advertising.

So, what’s hot and what’s not? According to several contacts surveyed, holiday greeting cards are a great way to keep in touch with clients and to nurture strategic relationships.

Other effective direct mail tactics included updating packages with cross-sell opportunities, and refining list selection for more focused targeting. E-mail also complemented many direct mail campaigns.

Companies that have realized a decline in their direct mail marketing responses share their thoughts on this as well. One consulting company, for example, speculated that the power of the Internet usurps direct mail response for some of their clients.

In addition, some companies do not do direct mail campaigns at all during the holidays. In fact, 30 percent of the companies surveyed do not. For one financial services company, direct mail marketing offers are inducted post-holiday season when response rates are likely to improve.

“The information gathering was a learning process,” Ryan Cote, Director of Marketing for Ballantine Corporation, said. “Overall, the results were positive for companies who send out holiday direct mail marketing campaigns and the use of e-mail seems to be working well when combined with these direct mail efforts.”

Founded in 1966, the Ballantine Corporation has evolved from offering print production services to also providing mailing, creative and one-to-one marketing solutions.

To download a free copy of the full report, go to:
http://www.ballantine.com/holidayreport2007.html
 

Welcome back. Have you subscribed to our blog's email updates yet? Remember - you also get the free whitepaper pictured left on cutting direct mail costs.

We’re very excited to have been featured in a Target Marketing magazine article in their October 2007 issue.

The topic was personal URLs…and we were one of a handful of direct mail marketing companies interviewed and quoted in the article.

It’s honestly really interesting content with some solid and insightful PURL tips…so we recommend you skim through it.

Click here for a PDF version of the article.

Here’s a press release we sent out today… 

The Ballantine Corporation will be exhibiting in booth 1915 at the upcoming DMA 07 Conference & Exhibition from October 14-16. The conference is held at McCormick Place West in Chicago, IL.

DMA 07, run by The Direct Marketing Association, is the premiere annual conference for marketing professionals.

Ballantine is a full-service direct mail company established in 1966 and family-owned, 3 generations deep. At DMA 07 they will be showcasing their direct mail services which includes creative copy & design, print production, mailing services, variable data printing and personal URLs.

Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, Lillian Vernon and more. All clients benefit from a strong combination of quality work, competitive pricing and knowledgeable project support.

To claim a discounted exhibit hall pass to DMA 07, visit http://www.dma07.org by October 4th and enter Value Code VIP1007 when registering.