It took a long time for the price of a postage stamp to break the 50 cent barrier, but once it did in January 2018, that number didn’t last long. In just over a year, a new 2019 postage rate chart went into effect. How much is a postage stamp going to set you back […]
Everything You Need to Know About Trigger-Based Direct Mail in 2019
When it comes to direct mail marketing strategies, trigger-based marketing can be extremely effective. By using certain “triggers” or actions to send out personalized direct mail advertising, you may be able to improve conversions and overall sales. Direct mail marketing is powerful, even in today’s digital age. Consider the fact that more than 80% of […]
A Guide To Designing Direct Mail Pieces
Direct mail and print marketing are extremely effective marketing tools for a variety of different businesses and business models. But, designing direct mail pieces must be done by a team of seasoned experts in order to fully take advantage of the effectiveness of direct mail marketing, and have a powerful direct mail campaign . Direct […]
Creative Trends for 2019
In the modern marketing world, customer expectations and trends constantly evolve. Brands who want to stay out in front of the curve need to make sure they stay abreast of the latest in marketing and advertising. As we get ready for the new year, here are the digital marketing trends for 2019 that everyone should […]
Call to Action Examples: How to Write A Call To Action In 5 Simple Steps
Calls to action (CTAs) are an important part of any marketing strategy. What is a call to action, anyway? Essentially, a call to action in writing and marketing refers to a phrase or statement that urges readers to do something, whether it be calling your business, scheduling an appointment, or following you on social media. […]
6 Unique Freebies To Include In Creative Direct Mail Pieces [Infographic]
These days, executing a successful direct mail campaign takes some serious brainstorming and creativity. You want your prospective customers to not just see your unique direct mail pieces, but to open them and choose to do business with you. Including direct mail freebies can be a great way to impress your target audience while also […]
Millennials and Direct Mail: Why They Love It
As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […]
Understanding the Marketing Rule of 7
Seven times. That’s how many times, on average, a prospective customer or client needs to be exposed to your brand offer before they’ll really start to take notice (and, hopefully, take action). Why is the repetition of your message so important? Why can’t your prospective customers just realize what a great offer you have to […]
The Differences Between RGB, CMYK & Pantone® Colors [Infographic]
Never underestimate the power of color in marketing. Brightly colored print materials can make the difference between a sale and just another lead. From RBG to Pantone, colors play a key role in branding, allowing you to build a more personal connection with customers. Print marketing color importance can’t be overstated; choose your colors carefully […]
Outsourcing Printing Services: Is It Best For Your Business?
If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a […]