No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemes for their company in print advertising or website […]
How to Create a Modern Logo: Design Tips and Tricks
Choosing a logo for your brand can be a make or break moment. The goal of a logo is to design a small and simple way for customers to recognize your product or service. This blog is an overview of the importance of logos as well as tips and tricks for creating your own. Learn […]
2020 Direct Mail Fundraising Trends: Keeping Your Head Above Water
Although the economy is constantly changing, we can all agree that 2020 has been a difficult year for everyone. Fundraising is more important now than it ever has been, particularly for non-profits. With unemployment figures rising in many areas, the first budget item to drop is charitable giving. This means that non-profits have to be […]
4 Types of Specialty Printing for Print Marketing
The key to success for any direct mail or print marketing campaign is standing out — being unique in the sea of advertising clutter. One of the ways to accomplish this is by utilizing one of the many specialty printing capabilities in the market. Additionally, consumers remember direct mail marketing messages more than campaigns they’re […]
6 Wellness Tips for Employees Working at Home
In light of the coronavirus outbreak, people all over the world are now forced to work from home. Adjusting to working from home can be a challenge, especially when you have kids, pets or other lifestyle factors that make it hard to stay focused. In addition, many people will find that life as a telecommuting […]
What You Need to Know About Postage Rates in 2020
If you are using direct mail marketing to reach your leads and connect with customers, then it’s important to familiarize yourself with current postage rates to better budget for direct mail costs throughout the year. While postage rates in the US haven’t increased as much this year as they have in previous years, they could […]
Your Crash Course Guide on Data Hygiene – 2019 Update
This is an update to a blog post originally published on July 10, 2012. Whether your marketing is print-based, digital, or a combination of both, keeping your contact list up-to-date is a must. The most valuable tool in your marketing tool box is your contact list. A contact list or database contains a wealth of […]
4 Ways To Use User Generated Content On Your Website & Social Media
What is user-generated content? It’s the gift that keeps on giving. When you let users help create and shape your website, everyone wins. A strong user-generated content strategy is powerful–and can make your social media and website into a real, active community. Active UGC engagement and excitement is just what every online business wants, and […]
Direct Mail Commingling for Reducing Postage Costs and Delivery Times
If your business handles direct mailings on a regular basis, then you probably understand how much your marketing budget can be stretched by an unexpected increase in USPS postage rates or other shipping rates. Unfortunately, these increases happen fairly regularly—but the good news is that there are options for saving money on bulk direct mailings. […]
How to Create A Postcard That Pops
It can be difficult to put parameters on something creative like how to create a postcard. Isn’t it all up for interpretation? While it’s true that creativity blurs the line between what is “good” and “bad”, there are certain things that work better for creative direct mail marketing. We’ve got you covered with the strongest […]