USPS Releases New Flat Standards

First — we’re publishing our June direct mail newsletter on Wednesday or Thursday of this week — it features Caesars Pocono Resorts. Subscribe with your email (top right) if you want to receive an email when we make the case study live.

Today’s post is a quick blurb about the new USPS flat standards that are going into effect on March 29th, 2009.

The information was featured in DM News so I’m just going to include what they wrote:

“The US Postal Service has released new address standards for flat-sized mail, set to go into effect on March 29, 2009.

The standards will assist the USPS’ implementation of its Flats Sequencing System (FSS), which will sort flat-sized mail into delivery sequence, reducing carriers’ time spent manually sorting mail.

Mailers will be required to adopt new address placement and formatting requirements for periodicals, Standard Mail, bound printed matter, Media Mail and library mail flat-sized pieces set at automation, presorted or carrier route prices, the USPS aid. The standards also include revisions for automation and presorted First-Class Mail flats.”

We’ll post any updates to these new flat standards as they occur.

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Ballantine Exhibiting at 2008 Circulation Mgt Conference

Circulation Management Conference

We’re off to another tradeshow again — this time it’s the 2008 Circulation Management Conference & Expo — the show runs from 6/23 - 6/25. 

The conference is the most extensive curriculum for Circulation and Audience Marketing executives.

If you’re going, please stop by booth 202 to say hello. And here’s a free exhibit hall pass if you need one:

http://www.ballantine.com/cmshow2008.jpg

Hope to see you there!

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Our 2008 Direct Mail Control Report

We surveyed our clients and marketing contacts regarding what direct mail formats are currently working for them in 2008. We then compiled the data into a 10-page PDF report.

CLICK HERE TO DOWNLOAD

We welcome all comments below. Thanks for reading!

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