An accurate mailing list of current customers is a goldmine for the sales and marketing department in any company. Keeping mailing lists up to date and accurate is important to maintain their usefulness. These lists are important as they provide leads for sales, a group for testing new products and a [Read More]

Address label packages are very popular amongst the non-profit community, but they can be applied -- more or less -- to almost any industry. In today's video, we discuss two different options for printing the form that carries the address labels. And there are a couple of bloopers at the end! Your [Read More]

In a digital world, some businesses question the effectiveness of direct mail marketing. In reality, direct mail is more effective than ever when properly targeted. In an October, 2012, article, The B2C business site says, “Bias towards direct mail marketing as obsolete or out of touch must be cast [Read More]

In order for a direct mail marketing campaign to be effective you should see new customers, a return of old customers or an increase in repeat customers.  Additionally, you should realize bigger returns on your direct mail campaign investment.  If you structure your campaign more effectively you [Read More]

In today’s challenging economic climate it may be difficult to allocate resources for promotional items, however, it may be one line item to consider keeping in the budget. First of all, the item doesn’t have to be expensive. It can be as simple as a pen with your information on it, which you give [Read More]