June 12th, 2013 | Posted inDirect Marketing Case Studies
We have a direct mail case study to share with you for a new client that makes for a great success story. For this case study, we spoke with Andrea Martucci, Managing Director. Let's dive right in!
Ploughshares, the professional Literary Magazine at Emerson College, mailed a #10 Voucher [Read More]
May 30th, 2013 | Posted inGeneral DM Tips & Advice
Making the most of a direct mail campaign definitely takes time and thought. There are four key components of a successful mailing: your direct mail creative brief, the format of your correspondence, your offers or incentives, and your mailing list.
So why are these elements so important and how [Read More]
April 30th, 2013 | Posted inPrinting News
Yes, 3-D printing is not ink on paper—and it's not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it.
In the very recent past, we've left behind a world where the only way to listen to music was to buy it at a record store or turn on the [Read More]
March 26th, 2013 | Posted inDirect Marketing Videos
We just recorded another video. Our goal is one per month -- and so far we've been able to keep on pace in 2013.
Today's video is about personalized URLs. The traditional way of using PURLs is:
PURL --> Landing Page --> Thank You Page
Well, in the video below, we introduce you to another application [Read More]
March 20th, 2013 | Posted inPostal News
When you think of efficiency, you may not think of the U.S. Postal Service. However, throughout most of its history, the postal service has provided exactly what was needed—timely delivery of mail and packages across the country at a relatively low cost.
Founded in 1775 by Benjamin Franklin, the [Read More]