There was an article in DM News by Chantal Tode that talked about how Xerox released a new digital paper that is eco-friendly. Specifically, the paper is considered green because it’s made from 90% of the tree versus the 45% common to most digital printing paper. So less tree is wasted in making the paper.
This green movement that is sweeping the automotive and utility industry is now fully making it’s way into the direct marketing industry…
…there’s recyclable paper in traditional printing and now eco-friendly paper for digital printing. We even did a postcard campaign recently for New Hope Natural Media that used recyclable paper containing actual organic flower seeds that you could plant.
If every industry does their best to go green, the accumulative gains for the environment should be huge.
