Entries Tagged 'General DM News & Commentary' ↓

Our friend Karen Riley at The MDI Group has just launched her free direct response eNewsletter — called Smart Talk — and we highly recommend you subscribe.

Here’s a descriptive blurb:

“Smart Talk, an e-newsletter from Karen Riley of The MDI Group, takes a look at emerging trends and important breakthroughs in direct response. The January issue featured an informative article on the growing popularity of PURLs (personalized URLs), as well as quick hits on variable coupons, inserts, and direct mail’s continued importance in the marketing mix. She also offers some revealing findings from the 2007 DMA Benchmarks and Preferred Practices study.”

You can check out their newsletter at:

http://www.themdigroup.com/news0108.html

Or visit this page to subscribe:

http://www.themdigroup.com/newsletter.html

Popularity: 35% [?]

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Tags: Direct Response Marketing, Personal URLs, PURLs, The MDI Group

There was a time when many people predicted email and online marketing would put an end to direct mail.

But the reality of the situation is, all 3 marketing mediums are feeding off each other in what is now referred to as Integrated Marketing.  You combine all 3 into an overall synergistic plan that boosts marketing results.

B-to-B Magazine recently released their Outlook 2008 Survey and here are some spending stats:

• 79% of marketers plan to increase spending on online marketing in 2008
• 70% of marketers plan to increase spending on email marketing in 2008
• 49% of marketers plan to increase spending on direct mail marketing in 2008

So even though the majority of marketers plan on upping the amount they spend on online and email marketing efforts, half of marketers surveyed are still going to increase their direct mail spending.

And of the remaining 51% of marketers, 39% are keeping their direct mail expenditures the same as last year…and only 12% are decreasing their spending.

So according to B-to-B’s survey, the forecast for direct mail in 2008 looks healthy…

And combining it with the increased spending on online and email initiatives should result in some interesting and effective marketing.

Popularity: 37% [?]

Tags: B-to-B Magazine, Direct Mail Spending, Integrated Marketing

The September 2007 issue of Target Marketing magazine featured their 2nd annual listing of the Top 50 Mailers.  We’re happy to say that two of our clients made the list (Dow Jones and The Economist)!

Here’s the top 10 mailers in ranking order:

1. Citigroup
2. Bank of America
3. JP Morgan Chase
4. Sprint/Nextel
5. American Express
6. Washington Mutual
7. Capital One
8. Time Inc.
9. Pitney Bowes Co.
10. Salvation Army

To download a PDF that contains the full listing of 50 mailers - plus some additional content - click here.

Popularity: 21% [?]

Tags: Target Marketing