This post is a short one.
We love charts and graphs, especially ones about direct mail.
There was a study done recently by Pitney Bowes Group 1 Software and Mailing Systems Technology called Marketers’ Average Annual Direct Mail Activity.
Here are the results — where do you stand?
Big News: we’re going to be introducing video to this blog very soon. It’s just a test. If the videos are well-received, we’ll make them a regular thing.
We plan on posting the first one this Friday, May 2nd.
Keep in mind our specialty is direct mail production, NOT video production.
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Tags: Direct Mail Charts and Graphs, Direct Mail Spending, Direct Mail Volume
This quick post piggy backs off our previous post titled “Survey Says Direct Mail Spending to Increase in 2008“.
A couple of graphs in a recent issue of DM News’ Data Bank section gave a visual representation of:
- The predicted direct mail spending figures through 2009.
- Survey results for direct mail formats to be tested in 2008.
This is sort of a shameless plug because the second graph was taken from our 2008 Direct Mail Format Report.
That being said, if you’re reading this right now, you probably find these two graphs interesting.
It’s always helpful to read about what other Marketers are spending their marketing dollars on…and what they’re mailing.
That’s why we always pay careful attention to what we receive in our mailbox — for ideas.
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Tags: Direct Mail Formats, Direct Mail Spending, Direct Marketing Report
