The Ballantine Blog » Direct Marketing Videos http://www.ballantine.com/blog Direct Mail Printing Tips, News, Case Studies & More Tue, 24 Aug 2010 13:44:55 +0000 en hourly 1 http://wordpress.org/?v=abc Invitation Style Direct Mail http://www.ballantine.com/blog/2010/06/invitation-style-direct-mail/ http://www.ballantine.com/blog/2010/06/invitation-style-direct-mail/#comments Tue, 29 Jun 2010 16:16:31 +0000 Ballantine http://www.ballantine.com/blog/?p=1974 We’re a big fan of invitation style direct mail because we think it’s more personal, classy and ultimately has a higher open rate (which COULD lead to a higher response rate).

In our new video below, we go into more detail about this format including showing you two successful invitation mailers.

NOTE: We recorded this video on dress down Friday, hence the casual dress code.



 

Want Samples? Please send your address to ryan@ballantine.com.

 

]]> http://www.ballantine.com/blog/2010/06/invitation-style-direct-mail/feed/ 2 QR Codes and Direct Mail http://www.ballantine.com/blog/2010/06/qr-codes/ http://www.ballantine.com/blog/2010/06/qr-codes/#comments Wed, 09 Jun 2010 20:42:27 +0000 Ballantine http://www.ballantine.com/blog/?p=1932 Some of our clients have been asking us about adding QR codes to direct mail. As a result, it’s now a service we can offer you.

Our latest video below called “QR Codes Explained” talks about what they are AND how to use them with direct mail. This video is full of content and tips you can act on right away.

Example: we incorporated a QR code in our tradeshow handout for the DM Days conference. Click here to view it.



 

HELP: If you found this video interesting, please consider spreading the word via the social media buttons below. Thanks!

 

]]> http://www.ballantine.com/blog/2010/06/qr-codes/feed/ 0 Integrated Lead Gen Campaign http://www.ballantine.com/blog/2010/05/integrated-lead-gen-campaign-video/ http://www.ballantine.com/blog/2010/05/integrated-lead-gen-campaign-video/#comments Wed, 12 May 2010 19:58:18 +0000 Ballantine http://www.ballantine.com/blog/?p=1800 What do you get when you mix direct mail, personalized URLs, email and variable data printing?

Answer: our newest video below.

Late last year we fully executed a lead gen campaign for a client and it was both fun and successful. We went ahead and dissected the program in this 5 minute video:



 

Note: if you would like to speak to us about creating a similar program for your marketing efforts, please email Ryan or call him at (973) 305-1500 ext. 206.

 

]]> http://www.ballantine.com/blog/2010/05/integrated-lead-gen-campaign-video/feed/ 2 9×12 Picture Window Envelope http://www.ballantine.com/blog/2010/02/9x12-picture-window-envelope/ http://www.ballantine.com/blog/2010/02/9x12-picture-window-envelope/#comments Thu, 18 Feb 2010 20:03:54 +0000 Ballantine http://www.ballantine.com/blog/?p=1541 There are so many things you can test when mailing a direct mail envelope package and this includes the actual size of the window.

We recently produced a unique 9×12 package for an association client of ours that included a very large picture window.

Watch the 3 minute video below to learn more.



 

Want a Sample? Email your address to ryan@ballantine.com.

 

]]> http://www.ballantine.com/blog/2010/02/9x12-picture-window-envelope/feed/ 2 10 Outer Envelope Window Test Ideas http://www.ballantine.com/blog/2009/12/envelope-window-test-ideas/ http://www.ballantine.com/blog/2009/12/envelope-window-test-ideas/#comments Mon, 21 Dec 2009 20:19:12 +0000 Ballantine http://www.ballantine.com/blog/?p=1388 Testing is the name of the game when it comes to direct marketing. And with direct mail specifically, there are MANY variables to test including the type of window you use when mailing an envelope package.

Click the play button below to watch a 3 minute video that contains 10 possible window test ideas.



 

]]> http://www.ballantine.com/blog/2009/12/envelope-window-test-ideas/feed/ 2 Self-Mailer with BRE Video – Halloween Edition http://www.ballantine.com/blog/2009/10/self-mailer-bre-halloween-video/ http://www.ballantine.com/blog/2009/10/self-mailer-bre-halloween-video/#comments Fri, 30 Oct 2009 16:46:56 +0000 Ballantine http://www.ballantine.com/blog/?p=1268 We’ve got a new video to share with you about self-mailers and BRE’s. And this one is special because not only is it a Halloween edition, but we also added a blooper reel at the end.

The bloopers will hopefully add a somewhat funny element to our videos moving forward. Enjoy!



 

Would you like us to brainstorm with you about your next self-mailer campaign? Email project details to ryan@ballantine.com and we’ll set up a time to talk.

 

]]> http://www.ballantine.com/blog/2009/10/self-mailer-bre-halloween-video/feed/ 14 Back To The Future With Snap Pack Mailers http://www.ballantine.com/blog/2009/10/snap-pack/ http://www.ballantine.com/blog/2009/10/snap-pack/#comments Wed, 07 Oct 2009 15:01:03 +0000 Ballantine http://www.ballantine.com/blog/?p=1205 Do remember snap pack mailers (also referred to as snap paks)? They were very popular in the past because they are inexpensive and they get opened.

Well, our new video below is going to take you on a trip back to the future with snap packs. If you have any questions after watching, please email Ryan Cote or Matt Cote.



 

For additional information on snap packs, we recommend you read this post on Dean Rieck’s Direct Creative Blog.

 

]]> http://www.ballantine.com/blog/2009/10/snap-pack/feed/ 1 The New USPS Booklet Tabbing Requirements http://www.ballantine.com/blog/2009/08/new-booklet-tabbing-requirements/ http://www.ballantine.com/blog/2009/08/new-booklet-tabbing-requirements/#comments Wed, 19 Aug 2009 16:02:09 +0000 Ballantine http://www.ballantine.com/blog/?p=979 Effective September 8th, 2009, the USPS is set to update the requirements for booklet tabbing. If you mail out these types of mailers, it’s crucial you know what these changes are.

Our new video below tells you everything you need to know in only 2 minutes.



 

CLICK HERE for a pdf containing additional information on these new tabbing requirements.

 

]]> http://www.ballantine.com/blog/2009/08/new-booklet-tabbing-requirements/feed/ 1 How To Read & Decode The Intelligent Mail Barcode http://www.ballantine.com/blog/2009/07/read-decode-intelligent-mail-barcode/ http://www.ballantine.com/blog/2009/07/read-decode-intelligent-mail-barcode/#comments Wed, 01 Jul 2009 16:22:59 +0000 Ballantine http://www.ballantine.com/blog/?p=883 Even though your print & mail vendor is probably handling the Intelligent Mail Barcode details for you, it can’t hurt to know how to read and decode the IMB.

Secondly, we receive a steady flow of traffic to our blog from people searching for information on how to read the IMB.

After watching the 4 minute video below, you’ll know exactly how to do so.



 

Do you have a question about the Intelligent Mail Barcode? Email Matt Cote: matt (at) ballantine.com

 

]]> http://www.ballantine.com/blog/2009/07/read-decode-intelligent-mail-barcode/feed/ 0 The Production of a Roll Fold Self Mailer Explained http://www.ballantine.com/blog/2009/05/production-of-roll-fold-self-mailer/ http://www.ballantine.com/blog/2009/05/production-of-roll-fold-self-mailer/#comments Thu, 21 May 2009 16:12:02 +0000 Ballantine http://www.ballantine.com/blog/?p=760 We have a new direct mail video to share with you below.

As always, the video is educational…we talk about a roll fold self-mailer we designed, printed and mailed recently for a client. On a related note, here’s the direct mail case study we released on this piece.

Specifically, we explain how the mail piece was produced: printed, perfed, scored, folded and glue-tacked closed. If you’ve ever wondered how all of this is done, this video is for you.



 

Questions or Comments? Please fill out the form below or email Ryan or Matt: ryan/matt (at) ballantine.com

 

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