We’re a big fan of invitation style direct mail because we think it’s more personal, classy and ultimately has a higher open rate (which COULD lead to a higher response rate).
In our new video below, we go into more detail about this format including showing you two successful invitation mailers.
NOTE: We recorded this video on dress down Friday, hence the casual dress code.
Some of our clients have been asking us about adding QR codes to direct mail. As a result, it’s now a service we can offer you.
Our latest video below called “QR Codes Explained” talks about what they are AND how to use them with direct mail. This video is full of content and tips you can act on right away.
Example: we incorporated a QR code in our tradeshow handout for the DM Days conference. Click here to view it.
HELP: If you found this video interesting, please consider spreading the word via the social media buttons below. Thanks!
What do you get when you mix direct mail, personalized URLs, email and variable data printing?
Answer: our newest video below.
Late last year we fully executed a lead gen campaign for a client and it was both fun and successful. We went ahead and dissected the program in this 5 minute video:
Note: if you would like to speak to us about creating a similar program for your marketing efforts, please email Ryan or call him at (973) 305-1500 ext. 206.
