Entries Tagged 'Case Studies' ↓

Phoenix Magazine’s Voucher vs. Double Postcard Test

January 24th, 2008 — Case Studies

The January issue of our Sample of the Month Newsletter features a case study from our client Phoenix Magazine and their test of an enhanced voucher package versus a hybrid double postcard.

To view the issue in full including images, please visit:

http://www.ballantine.com/som/2008/january/januaryp.html

And please feel free to post your thoughts or comments below.

Popularity: 36% [?]

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Fidelity Uses Handwritten Addresses to Boost Direct Mail Response

December 11th, 2007 — Case Studies

The December issue of our Sample of the Month Newsletter features a case study from our client Fidelity Independent Adviser and the success they had with different envelope sizes and handwritten addresses.

You can view the issue here:
http://www.ballantine.com/som/2007/december/decemberp.html

Please feel free to post your thoughts and comments below.

Popularity: 33% [?]


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