Testing is the name of the game when it comes to direct marketing. And with direct mail specifically, there are MANY variables to test including the type of window you use when mailing an envelope package.
Click the play button below to watch a 3 minute video that contains 10 possible window test ideas.
2 comments ↓
Have you ever done a test of envelopes with windows Vs. envelopes without windows (where the address is directly printed on)?
Thank you.
Most of the direct mail we produce has outer envelopes with windows. Envelopes without windows have a more personal feel so they’re definitely worth testing. The only downside is if you’re personalizing the inside components like you should be, you have to do what’s called a match mailing so the correct outer is matched with the correct inside components. And this is more expensive.
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