Did you know that it’s possible to increase the size of a direct mail piece at no additional cost?
Our new video below talks about a self-mailer project we recently quoted. We were able to offer the prospective client 5% more square inches of creative real estate at the same price.
Watch below for more information including how and why this is possible.
There’s also a random tip half way through for Starbucks latte fans…
4 comments ↓
the great ending line would have been to say:
“you get an email …or a latte”
seriously on earth day you are increasing the size of the paper?
Hi Laurent – we’re not increasing the size of the paper…we’re just utilizing the entire sheet.
Thank you for discussing the importance of effectively utilizing space within a Direct Mail piece on your blog today. I couldn’t agree more that it’s essential for Direct Mailers to learn how to alter formats, quantities, and postage options to fit any budget and gain financial flexibility. Direct mail is continually evolving and marketers need to constantly evaluate and invest in new formats and technologies.
Technologies such as Variable Digital Print where marketers can create individualized Direct Mail pieces to match the customer’s interest or preferences or creative formats like Customized MarketMail® where marketers can experiment with unique, non-rectangular shapes are both great places to start.
Ultimately, marketers have the ability to control the size, shape, color, and most importantly the message and should always be looking for ways to maximize their Direct Mail piece.
Rod DeVar
Manager, Direct Mail
United States Postal Service
Thank you Rod. You bring up two great points with VDP and MarketMail. And both definitely make your direct mail stand out!
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