We wrote a post recently that gave some test ideas for outer envelope variations, and we thought it would be good to follow this up with a video giving visual examples.
We mention about a dozen tweaks in the video so I think you’ll find it very helpful.
And if you’d like to add some ideas to the list, please participate by leaving a comment below. Thanks!
Want Samples? Send your request to ryan (at) ballantine.com
Popularity: 9% [?]
4 comments ↓
Guys –
am curious about textured or texture w/pattern OE’s vs just color (ie kraft, ivory, blue, yellow, etc).
Yes, that’s one we didn’t mention, thanks! …OE’s with textured paper. We just did a #10 mailing for a college using textured paper…great look and feel…but the paper is more expensive which can be an obstacle of course.
[...] Read the rest here: Direct Mail Outer Envelope Tweaks & Test Ideas [...]
[...] The Ballantine Blog: Direct Mail Outer Envelope Tweaks & Test Ideas [...]
Leave a Comment