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Slim Jim Magalogs – Direct Mail Video 4

Hi everyone, we have another video to share with you, our 4th one. This video touches upon the topic of magalogs, a popular format for Publishers.

They’re expensive to produce and the postage (on flats) is now sky-high. For some mailers, they still work regardless…

But if you love the amount of artwork real estate a magalog gives you, but the postage is too much, watch the 2 minute video below about slim jim magalogs.

Popularity: 10% [?]

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2 comments ↓

#1 Dean Rieck on 08.26.08 at 10:32 pm

The slim jim magalog is a great format. I just completed creating one for a health supplement.

It doesn’t have quite the same feel as the typical magazine style format, but the response is comparable. Even when response is a little less, the savings on postage is so big it beats out the larger format.

#2 Ballantine on 08.27.08 at 1:27 pm

I agree Dean. We print and mail slim jim magalogs for about a half dozen clients on a pretty regular basis.

We’ll see if the USPS changes the postage on them because I know there’s some discussion about that going on right now.

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