Below are some direct mail related books and websites that we feel are worth reviewing. This isn’t a comprehensive list — it’s just based on what we’ve come across.
Also — in a future post we’ll list recommended direct mail related blogs.
Recommended Books
Pocket Guide to Digital Printing by Frank Cost
Pocket Pal: A Graphic Arts Production Handbook by International Paper
Direct Mail Pal by T.J Tedesco, Ken Boone, Terry Woods and John Leonard
Graphic Arts Encyclopedia by George A. Stevenson
Direct Marketing Rules of Thumb by Nat G. Bodian
Recommended Websites
The United State Postal Service:
http://www.usps.com
The Direct Marketing Association:
http://www.the-dma.org
DIRECT Magazine:
http://www.directmag.com
Target Marketing Magazine:
http://www.targetonline.com
DM News:
http://www.dmnews.com
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