Entries from May 2008 ↓

Below are some direct mail related books and websites that we feel are worth reviewing. This isn’t a comprehensive list — it’s just based on what we’ve come across. 

Also — in a future post we’ll list recommended direct mail related blogs.

Recommended Books

Pocket Guide to Digital Printing by Frank Cost

Pocket Pal: A Graphic Arts Production Handbook by International Paper

Direct Mail Pal by T.J Tedesco, Ken Boone, Terry Woods and John Leonard

Graphic Arts Encyclopedia by George A. Stevenson

Direct Marketing Rules of Thumb by Nat G. Bodian

Recommended Websites

The United State Postal Service:
http://www.usps.com

The Direct Marketing Association:
http://www.the-dma.org

DIRECT Magazine:
http://www.directmag.com

Target Marketing Magazine:
http://www.targetonline.com

DM News:
http://www.dmnews.com

Popularity: 11% [?]

Tags: Direct Mail Books, Direct Mail Websites

We’ve been saying to ourselves for a long time that we should add video to this blog.

Well, that day has finally come — below is our first video. It’s less than 2 minutes long, but we think it’s helpful. It talks about how we prevented a $25,000 disaster for one of our clients.

That being said, here is our warning…

At Ballantine, we specialize in direct mail production, not video production. The video below is not a masterpiece, but we think the content is good. Over time our video and presentation skills WILL get better.

Popularity: 25% [?]

Tags: Postal Requirements