This post is a short one.
We love charts and graphs, especially ones about direct mail.
There was a study done recently by Pitney Bowes Group 1 Software and Mailing Systems Technology called Marketers’ Average Annual Direct Mail Activity.
Here are the results — where do you stand?
Big News: we’re going to be introducing video to this blog very soon. It’s just a test. If the videos are well-received, we’ll make them a regular thing.
We plan on posting the first one this Friday, May 2nd.
Keep in mind our specialty is direct mail production, NOT video production.
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3 comments ↓
I have found this related article on Mailroom News.
http://www.mailroomnews.com/news/Industry-professionals-sing-praises-of-direct-mail-383.asp
Can you please share with us the sample size for this study? Thanks!
Hi Liz, unfortunately the sample size was not disclosed in the article. If we can somehow dig the info up, we’ll update this post.
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