The post office offers many tools to help make a direct mail campaign execute problem-free and more cost-effective.
One of the areas that we take great advantage of here at Ballantine is our local Postal Design Specialist.
These employees of the USPS are given the task of making a mail piece design flow through the postal system with no problems such as machine jam-ups or not qualifying for the automated mail postage rate.
The ideal time to take advantage of them is when you’re in the early design stages of your project. You can send them a mock-up of your mail piece and they will respond quickly with suggestions.
All of their information is based on the Domestic Mail Manual — actual written rules that all mailers must follow. If not followed, the consequences could be very expensive.
For example, if the post office deems your letter size mailer as non-machinable, the surcharge could be as high as $0.25 per piece.
For information on a Postal Design Specialist nearest you, contact the USPS.
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Tags: Direct Mail Creative, Postage, Postal Customer Council, Postal Design Specialist, USPS
2 comments ↓
Great tip. I’ve had two situations where I’ve gone to the local post office and have had something “okayed” by them only to run into problems.
Thank you Fern for your comment.
A Postal Design Specialist would give your mail piece a more thorough evaluation and hopefully prevent situations like this.
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